{"id":19478,"date":"2022-09-28T15:49:45","date_gmt":"2022-09-28T18:49:45","guid":{"rendered":"https:\/\/easywebmkt.com.ar\/cotone\/?p=19478"},"modified":"2022-09-28T15:49:45","modified_gmt":"2022-09-28T18:49:45","slug":"como-elegir-el-merchandising-ideal-para-tu-marca","status":"publish","type":"post","link":"https:\/\/easywebmkt.com.ar\/cotone\/como-elegir-el-merchandising-ideal-para-tu-marca\/","title":{"rendered":"\u00bfC\u00f3mo elegir el merchandising ideal para tu marca?"},"content":{"rendered":"<p><span style=\"font-weight: 400; color: #333333;\">Uno de los canales m\u00e1s importantes del marketing BTL es el merchandising, considerado como \u201cla serie de estrategias y t\u00e9cnicas dirigidas al punto de venta, cuya finalidad es aumentar la rentabilidad del mismo\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">No existe un s\u00f3lo tipo de merchandising, sino diversas variantes, cada una con sus propias funciones y objetivos. Si bien esta clasificaci\u00f3n puede realizarse tomando como base diferentes criterios, las principales tipolog\u00edas que existen se basan en el tipo de cliente y las acciones propiamente que se realizan.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Encontramos principalmente tres <strong>tipos de merchandising seg\u00fan las acciones que se realizan<\/strong>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">El de <strong>seducci\u00f3n<\/strong>: Es aquel que se basa en distintos aspectos psicol\u00f3gicos para presentar de modo mucho m\u00e1s atractivo los insumos que est\u00e1n en venta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">El de<strong> gesti\u00f3n<\/strong> (tambi\u00e9n conocido como estrat\u00e9gico): Es aquel que busca aumentar la rotaci\u00f3n de los art\u00edculos ofertados, adem\u00e1s de incrementar su rentabilidad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">El de <strong>presentaci\u00f3n<\/strong>: Es aquel que expone los nuevos productos.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #333333;\">Sin dudas, los sentidos y la percepci\u00f3n del cliente son un punto importante a considerar cuando se realizan acciones de merchandising. Seg\u00fan estudios en el \u00e1rea, el comprador (re)conoce los productos principalmente por la vista.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Por otro lado, los<strong> tipos de merchandising seg\u00fan el cliente<\/strong> considera dos variantes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">El que se dirige hacia <strong>el cliente oportunista<\/strong>: Aquel que necesita de una comunicaci\u00f3n especial, debido a que compara los precios y productos, y adem\u00e1s no se deja llevar por impulso.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">El que va hacia <strong>el cliente comprador<\/strong>: Aquel que planifica sus compras.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #333333;\">Asimismo, podemos considerar un tercer <strong>tipo de merchandising seg\u00fan la vida de un producto<\/strong>, el cual toma como criterio de distinci\u00f3n las cualidades propias del art\u00edculo que se oferta. Existen tres variantes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">El de <strong>nacimiento<\/strong>: Donde se presenta un nuevo insumo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">El de <strong>ataque<\/strong>: Donde se quieren ganar y fidelizar a nuevos compradores.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">El de <strong>defensa<\/strong>: Cuando las ventas de un producto bajan considerablemente.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #999999;\"><em><span style=\"font-weight: 400;\">Fuente: Informabtl.com<\/span><\/em><\/span><\/p>\n<hr \/>\n<p><span style=\"color: #999999;\">En\u00a0<span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/easywebmkt.com.ar\/cotone\/\"><strong>V\u00eda Cotone<\/strong><\/a>\u00a0<\/span>acompa\u00f1amos a nuestros clientes a generar valor y experiencias de marca, proponi\u00e9ndoles estrategias creativas e innovadoras a medida de sus necesidades y exigencias. Contamos con un amplio cat\u00e1logo de productos y servicios: Kits on boarding, Box Gourmet, regalos para fechas especiales, y mucho m\u00e1s! Si te interesa recibir m\u00e1s informaci\u00f3n<span style=\"color: #ff6600;\">\u00a0<\/span><strong><a style=\"color: #999999;\" href=\"https:\/\/easywebmkt.com.ar\/cotone\/contactanos\/\"><span style=\"color: #ff6600;\">contactanos<\/span><\/a><\/strong>;\u00a0o ingresa a<span style=\"color: #ff6600;\">\u00a0<\/span><a style=\"color: #999999;\" href=\"https:\/\/www.vcsmart.com\/\"><strong><span style=\"color: #ff6600;\">VC Smart<\/span><\/strong><\/a>,\u00a0nuestra plataforma online en la cual vas a poder personalizar tu compra, descargar el presupuesto online y realizar el pago con tarjeta o por transferencia bancaria.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uno de los canales m\u00e1s importantes del marketing BTL es el merchandising, considerado como \u201cla serie de estrategias y t\u00e9cnicas dirigidas al punto de venta, cuya finalidad es aumentar la rentabilidad del mismo\u201d. No existe un s\u00f3lo tipo de merchandising, &hellip; <a href=\"https:\/\/easywebmkt.com.ar\/cotone\/como-elegir-el-merchandising-ideal-para-tu-marca\/\">Readmore<\/a><\/p>\n","protected":false},"author":4,"featured_media":19479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,1],"tags":[],"class_list":["post-19478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo elegir el merchandising ideal para tu marca? - Viacotone Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easywebmkt.com.ar\/cotone\/como-elegir-el-merchandising-ideal-para-tu-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo elegir el merchandising ideal para tu marca? - Viacotone Argentina\" \/>\n<meta property=\"og:description\" content=\"Uno de los canales m\u00e1s importantes del marketing BTL es el merchandising, considerado como \u201cla serie de estrategias y t\u00e9cnicas dirigidas al punto de venta, cuya finalidad es aumentar la rentabilidad del mismo\u201d. 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